What happens to the rate of response when negative reinforcement is applied and when punishment is applied

Question

Quizplus · Accepted Answer

When negative reinforcement is applied, the rate of response increases because the behavior is strengthened by the removal or avoidance of an undesirable stimulus. On the other hand, when punishment is applied, the rate of response decreases because the behavior is weakened by the addition of an undesirable stimulus. Therefore, B is the correct choice as it states that negative reinforcement increases but punishment decreases the rate of response.

What Happens to the Rate of Response When Negative Reinforcement