Bette creates a television ad that alternates between images of garbage dumps and people drinking in a bar.She is hoping that people who watch the ad will develop negative feelings toward drinking.What principle is Bette is relying on

Question

Quizplus · Accepted Answer

Bette is using classical conditioning by pairing the image of drinking in a bar with the negative emotion of seeing garbage dumps. As a result, she hopes that people will start to associate drinking with negative feelings.

Bette Creates a Television Ad That Alternates Between Images of Garbage