You meet a man at a party and carefully store his name along with an image of his face.The next day,he calls you on the phone,but you can't remember his name.Why can't you remember his name,according to the encoding specificity principle

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The encoding specificity principle suggests that the most effective retrieval cue is one that was present at the time of encoding. In this case, the image of the man's face may not be enough to retrieve his name because it was not a strong enough association with his name. The sound of his voice, however, would have been present during the initial encoding and could serve as a stronger retrieval cue.

You Meet a Man at a Party and Carefully Store