Ella and her team are struggling to come up with a way to promote a new product in an advertising campaign.They seem to have hit a barrier in their discussions and they are not able to make decisions or solve immediate problems.Ella suggests that they all go home and "sleep on it," and start fresh the next day.What is a likely benefit of Ella's suggestion

Question

Quizplus · Accepted Answer

Ella's suggestion of taking a break and coming back to the problem with a fresh mind is an example of the incubation effect. This effect suggests that taking a break from a problem can actually increase creativity and problem-solving abilities. The brain continues to work on the problem even when we are not actively thinking about it, which can lead to new insights and solutions when we return to the problem.

Ella and Her Team Are Struggling to Come Up with a Way