Kahneman and Tversky found in their study of decision making that people often deviate from rational thought when making decisions.What is one of the factors which dramatically affects our decisions

Question

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Kahneman and Tversky's research found that how decision alternatives are framed can greatly impact our decisions. For instance, presenting a decision in terms of potential losses may lead someone to make a different choice than if the same decision were presented in terms of potential gains. This is known as the framing effect.

Kahneman and Tversky Found in Their Study of Decision Making