Which component of attitudes is most directly associated with the application of classical conditioning principles

Question

Quizplus · Accepted Answer

The affective component of attitudes is associated with emotional responses or feelings towards the attitude object. Classical conditioning principles involve pairing an initially neutral stimulus with a natural, emotional response to eventually elicit the same response to the neutral stimulus alone. Therefore, the affective component of attitudes is most directly associated with the application of classical conditioning principles.

Which Component of Attitudes Is Most Directly Associated with the Application