According to the elaboration likelihood model of attitude change,what is it called when people ponder the content and logic of persuasive messages

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According to the elaboration likelihood model, when people ponder the content and logic of persuasive messages, they are taking the central route. The central route is characterized by a high level of cognitive elaboration and processing, where individuals carefully consider the information being presented and the arguments supporting the message. Unlike the peripheral route, which relies on superficial cues and heuristics, the central route focuses on the quality of the message itself.

According to the Elaboration Likelihood Model of Attitude Change,what Is