According to the elaboration likelihood model of attitude change,what is it called when persuasion depends on factors such as the attractiveness and credibility of the source or emotional responses by the receiver

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The peripheral route of persuasion relies on factors such as the attractiveness and credibility of the source or emotional responses by the receiver, rather than the actual arguments being presented. The central route, on the other hand, involves a careful analysis and evaluation of the arguments and evidence presented. The objective and subjective routes are not recognized in the elaboration likelihood model.

According to the Elaboration Likelihood Model of Attitude Change,what Is