According to research on the elaboration likelihood model of attitude change,which route leads to more enduring attitude change and better predicts future behaviour

Question

Quizplus · Accepted Answer

According to the elaboration likelihood model, the central route of persuasion leads to more enduring attitude change and better predicts future behavior. The central route involves thoughtful consideration and evaluation of the message content, whereas the peripheral route relies on superficial characteristics such as the attractiveness or credibility of the source. Therefore, when people are motivated and able to process information, the central route is more effective in creating lasting changes in attitudes and behavior.

According to Research on the Elaboration Likelihood Model of Attitude