Sean Is a Basketball Player Who Had Been Hired by a Major

Sean is a basketball player who had been hired by a major cereal manufacturer to promote one of its brands of cereal.Last week,Sean received national coverage when he was arrested for drunk driving.This week,the cereal manufacturer cancelled his contract.Based on the research into factors that influence persuasion,why did the company cancel Sean's contract

A)  People will now perceive Sean as being less of an expert on nutrition. 
B)  Sean's likeability will probably decrease. 
C)  People will now perceive Sean as being less physically attractive. 
D)  Sean will likely lose his job.