When is fear arousal likely to be an effective persuasive tactic

Question

Quizplus · Accepted Answer

Fear arousal is likely to be an effective persuasive tactic when the negative consequences are extremely unpleasant, probable, but avoidable. This is because the fear can motivate individuals to take actions that would help them avoid the negative consequences. When the negative consequences are perceived as unlikely and unavoidable, fear arousal would not be effective as individuals may feel helpless and hopeless. Familiarity with both sides of the issue and thinking the source's advice is reasonable would not necessarily make fear arousal more or less effective.

When Is Fear Arousal Likely to Be an Effective Persuasive