Travis saw a television advertisement in which a new long-distance telephone service provider showed a vignette of pleasant family scenes while some relaxing music played in the background.Later,when Travis is asked about this particular long-distance service provider,he has a positive attitude toward its service,even though he actually uses a different long-distance service.What influenced Travis's attitude

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Classical conditioning influenced Travis's attitude. The advertisement associated the long-distance service with positive emotions through pleasant family scenes and relaxing music, leading to a positive attitude towards the service without direct experience.

Travis Saw a Television Advertisement in Which a New Long-Distance