The makers of the new Reliant automobile are sick and tired of TV commercials that rely on images of sex and "life in the fast lane" to sell cars.Besides,they believe that if their commercials simply present the true facts about why their car is the best on the market,potential buyers are more likely to develop a long-lasting preference for the Reliant.What is illustrated by a "fact-based" marketing strategy

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The fact-based marketing strategy is an example of the central route to persuasion, which relies on presenting information and facts to influence attitudes and beliefs. This is in contrast to the peripheral route, which relies on superficial cues such as attractive models or catchy slogans, and the autonomic and somatic routes, which are not valid types of routes to persuasion.

The Makers of the New Reliant Automobile Are Sick and Tired