According to the elaboration likelihood model,which type of messages are more likely to produce lasting attitude change

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According to the elaboration likelihood model, messages that take the central route are more likely to produce lasting attitude change. This is because the central route involves the audience being actively engaged in processing and evaluating the message, leading to deeper processing and more thoughtful consideration of the message. In contrast, the peripheral route involves superficial processing and reliance on cues such as the source's attractiveness or expertise, which may not lead to lasting attitude change.

According to the Elaboration Likelihood Model,which Type of Messages Are