Maureen was trying to decide which one of two national brand computers to buy.She was pretty well set on buying the "Brand A" computer when one of her friends mentioned that her favourite actor did commercials endorsing "Brand B." Maureen decides to buy the "Brand B" computer,based on the assumption that her favourite actor wouldn't endorse anything that wasn't top quality.In this instance,what did Maureen use to reach her decision

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Maureen used the peripheral route to persuasion, which is when she relied on superficial cues, such as the endorsement of her favourite actor, rather than focusing on the actual merits of the product. This is a common approach for consumers who are not very knowledgeable about a particular product or have limited time to make a decision.

Maureen Was Trying to Decide Which One of Two National