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Clara Listens Carefully to the Content of an Infomercial for a New

Question 146

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Clara listens carefully to the content of an infomercial for a new software package,but Joyce focuses on the fact that there are three different celebrity endorsers who are really excited about the software package.After the infomercial has ended,both Clara and Joyce think the software is worth purchasing.What is predicted by the elaboration likelihood model


A)  Joyce will have a more enduring attitude toward the software than Clara. 
B)  Clara will have a more enduring attitude toward the software than Joyce. 
C)  Clara will experience more cognitive dissonance than Joyce. 
D)  Joyce will experience less social facilitation than Clara.

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