Groups seeking donations routinely send address labels and other small gifts with their pleas.Which social influence technique is illustrated by this approach

Question

Quizplus · Accepted Answer

The approach of sending small gifts along with donation requests is an example of the reciprocity norm, which suggests that people feel obligated to reciprocate when someone has done something nice for them. By sending a small gift, the group is triggering the reciprocity norm in the hopes that the recipient will feel compelled to donate to their cause.

Groups Seeking Donations Routinely Send Address Labels and Other Small