Kensinger and Schacter (2006) examined memories of baseball fans in New York and Boston for the surprise Game 7 victory of the Boston Red Sox over the New York Yankees in the American League Championship in 2004.They found that despite the difference in emotional valence, there were no differences between Boston fans and New York fans.

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Kensinger and Schacter (2006) found that there were indeed differences between Boston fans and New York fans in their memories of the game, with the emotional intensity of the memory affecting how well it was remembered, demonstrating the impact of emotion on memory retention.

Kensinger and Schacter (2006) Examined Memories of Baseball Fans in New