Advertising involves creating or changing attitudes, beliefs, and perceptions by influencing people with free forms of written and visual media. Public relations relies more on costly news broadcasts or reports and magazine or newspaper articles to reach the audience.

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Advertising involves creating or changing attitudes, beliefs, and perceptions by influencing people with purchased broadcast time, print space, or other forms of written and visual media. Public relations is a similar field but relies more on news broadcasts or reports, magazine or newspaper articles, and blogs and radio reports to reach the audience. Most public relations efforts are free.

Advertising Involves Creating or Changing Attitudes, Beliefs, and Perceptions by Influencing