Which of the following better explains 'Buying Centre'?
A) A buying centre relates to all those individuals and groups who respond to the purchasing decision-making process.
B) A buying centre relates to all those individuals and groups who participate in the purchasing decision-making process.
C) A buying centre relates to all those individuals and groups who participate in the purchasing decision-making process, who share some common goals and the risks arising from the decisions.
D) A buying centre relates to all those individuals and groups who share some common goals and the risks arising from the decisions.
Correct Answer:
Verified
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