Which of the following characteristics is a quadrant in the purchasing portfolio approach (Kraljic Portfolio)?
A) Gift products.
B) New products.
C) Strategic products.
D) New markets.

Question

Which of the following characteristics is a quadrant in the purchasing portfolio approach (Kraljic Portfolio)? 
A) Gift products. 
B) New products. 
C) Strategic products. 
D) New markets.

Quizplus · Accepted Answer

The quadrant in the purchasing portfolio approach that is being described in the question is the strategic products quadrant. This quadrant usually contains items that are critical to a company's success and require careful management and attention. Gift products, new products, and new markets are not characteristics that fit into the Kraljic Portfolio approach.

Which of the Following Characteristics Is a Quadrant in the Purchasing