Which of the following is an example of a customer relationship tactic?
A) Personal gifts and presents to decision-takers.
B) Supplier evaluations.
C) Competitive tendering.
D) Buy one get one free offer.

Question

Which of the following is an example of a customer relationship tactic? 
A) Personal gifts and presents to decision-takers. 
B) Supplier evaluations. 
C) Competitive tendering. 
D) Buy one get one free offer.

Quizplus · Accepted Answer

Personal gifts and presents to decision-takers are an example of a customer relationship tactic as it involves building a personal relationship with the customer and influencing their decisions. Supplier evaluations and competitive tendering are procurement tactics, and buy one get one free offer is a pricing tactic.

Which of the Following Is an Example of a Customer