Theodore and Janice have formed TJ Soft, an entrepreneurial venture to develop games and other kinds of software for consumers.Theodore has just gotten wind from a highly reliable source that games involving animals and ecosystems are likely to be extremely "hot" in the coming year.Theodore is excited because TJ Soft has two games in development that fit the animal/eco niche perfectly.Which component of the external environment will affect TJ Soft the most in this situation?
A)the demographic component
B)the political component
C)the sociocultural component
D)the global component

Question

Quizplus · Accepted Answer

The sociocultural component will affect TJ Soft the most in this situation because it is related to the trends and preferences of society. The trend towards animal and eco-friendly games reflects the values and interests of consumers, which are influenced by sociocultural factors such as changing attitudes towards the environment and animal welfare.

Theodore and Janice Have Formed TJ Soft, an Entrepreneurial Venture