A focus strategy seeks to appeal to a narrow segment of a market.

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A focus strategy is a type of business strategy where a company focuses on a narrow segment of the market and tailors its marketing and product offerings to meet the specific needs and preferences of that segment. This approach can be effective in situations where there is intense competition in a broad market, as it allows a company to differentiate itself and build strong relationships with a particular group of customers.

A Focus Strategy Seeks to Appeal to a Narrow Segment