Southwest Airlines studied race car pit crews as an example of benchmarking.

Name: Southwest Airlines studied race car pit crews as an example of benchmarking.
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Southwest Airlines did indeed study race car pit crews as a benchmarking example, as they were impressed with how efficient and effective the crews were in their teamwork and execution. They sought to incorporate some of these principles into their own processes and customer service.

Southwest Airlines Studied Race Car Pit Crews as an Example