A differentiation strategy ________.
A)usually focuses on price
B)must focus on price
C)can focus on a brand image
D)can focus on value, but not service

Question

Quizplus · Accepted Answer

A differentiation strategy is about creating a unique and valuable position for a company's products or services, which can be achieved by focusing on different aspects such as product features, brand image, quality, customer service, etc. Price may or may not be a focus, but it is not the only or necessary focus of a differentiation strategy. Thus, option A and B are incorrect. Option D is also incorrect as a differentiation strategy can focus on service as well. Option C is the most appropriate choice as it correctly states that a differentiation strategy can focus on a brand image, which is one of the common ways to differentiate a product or service in the market.

A Differentiation Strategy ________