A company that looks for a niche in the market is following which strategy?
A)cost leadership
B)differentiation
C)focus
D)turnaround

Question

Quizplus · Accepted Answer

A company that looks for a niche in the market is following a focus strategy. This strategy involves targeting a specific customer group or market segment and catering to their specific needs or preferences. By focusing on a niche, the company can differentiate itself from its competitors and create a unique value proposition for its target customers. This approach can lead to higher profitability and a stronger competitive position within the chosen niche.

A Company That Looks for a Niche in the Market