To create a competitive advantage that is sustainable, a company can begin by focusing on quality, then ________.
A)make sure quality doesn't decline at too rapid a pace
B)make incremental improvements to keep quality levels high
C)change its entire product line frequently
D)slowly diminish quality and raise the prices of its products

Question

Quizplus · Accepted Answer

Focusing on quality alone may not be enough to sustain a competitive advantage in the long run. To maintain an advantage, the company should also strive for continuous improvement by making incremental changes to its products or services to keep quality levels high. This will help the company stay ahead of the competition and meet changing customer needs and preferences. Options A, C, and D are not effective strategies for creating a sustainable competitive advantage.

To Create a Competitive Advantage That Is Sustainable, a Company