A cell phone company might ask managers to do some environmental scanning of blogs that deal with electronics as a way to ________.
A)obtain new customers
B)identify emerging trends
C)obtain new advertisers
D)identify potential rivals

Question

Quizplus · Accepted Answer

Environmental scanning of blogs that deal with electronics can help a cell phone company identify emerging trends, such as new features that customers might be interested in or changes in consumer behavior towards cell phones. By staying on top of emerging trends, a company can adjust its marketing and product strategies accordingly to better meet the needs of its customers and stay ahead of the competition.

A Cell Phone Company Might Ask Managers to Do Some