Imagine that you are the president of Taco Rocket, a new and successful chain of 8 Mexican fast-food restaurants. The success you have experienced in the last 5 years has you thinking of what to do with the business next. Should you expand the business at the current rate? Open new and different restaurants? What?
-Up to now your success has been based on selling high-quality tacos and burritos at a price that others can't match.Your business is pursuing which of Porter's strategies?
A)differentiation strategy
B)cost leadership strategy
C)competitive advantage strategy
D)focus strategy

Question

Quizplus · Accepted Answer

The business's success is based on selling high-quality tacos and burritos at a price that others can't match, which aligns with a cost leadership strategy. Therefore, the best choice is to continue expanding the business at the current rate, while maintaining the focus on cost leadership and consistently delivering high-quality food. Opening new and different restaurants may dilute the brand's competitive advantage and deviate from the current successful strategy.

Imagine That You Are the President of Taco Rocket, a New