In Christensen's book, The Innovator's Dilemma, he explains that managers remain with certain technologies based on
A) return of investment.
B) net present value.
C) cost reduction.
D) total operating expenses.
E) time spent during technology implementation.

Question

Quizplus · Accepted Answer

Christensen argues that managers often stick with certain technologies because they focus on maximizing return on investment, which can lead them to overlook disruptive innovations that initially offer lower returns.

In Christensen's Book, the Innovator's Dilemma, He Explains That Managers