When P&G (the maker of Folgers and Millstone coffee) worked with Mr. Coffee, Krups, and Hamilton Beach to market Home Café, they engaged in a
A) joint venture.
B) licensing arrangement.
C) value-chain partnership.
D) mutual service consortium.
E) competitive advantage.

Question

Quizplus · Accepted Answer

A value-chain partnership involves collaboration between companies to enhance the value of their products or services, as seen in P&G's collaboration with coffee machine manufacturers to market Home Café.

When P&G (The Maker of Folgers and Millstone Coffee) Worked