Arthur W.Page advocated that public relations was a
A) management function.
B) humanistic function.
C) media-centric function.
D) negotiating function.

Question

Quizplus · Accepted Answer

Arthur W. Page, who is often referred to as the "father of corporate public relations," believed that public relations should be a management function, integrated into a company's overall strategy and decision-making process. He believed that PR should play an integral role in shaping a company's reputation and relationship with its stakeholders, and that PR professionals should work closely with top-level management to ensure the company's communications are effective and aligned with organizational goals.

Arthur W.Page Advocated That Public Relations Was a