The major effort to improve standards and professionalism in public relations worldwide is

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Accreditation programs, such as those offered by organizations like the Global Alliance for Public Relations and Communication Management, aim to provide a recognized standard of knowledge and skills for public relations practitioners. This helps to elevate the profession and ensure that practitioners are equipped to handle their responsibilities with professionalism and ethics. Continued education and professional membership are also important, but accreditation specifically focuses on setting a standard for the industry. Licensing is not currently required for public relations practitioners in most countries.

The Major Effort to Improve Standards and Professionalism in Public