Research indicates that some organizations top-level management perceive public relations as a primarily __________________ function,hindering its ability to perform as a member of the dominant coalition.

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Research shows that when top-level management views public relations primarily as a technical function, it limits the role's potential to influence strategic decisions and be part of the dominant coalition. This perception reduces public relations to tactical, rather than strategic, contributions.

Research Indicates That Some Organizations Top-Level Management Perceive Public Relations