The most widely used billing method by public relations firms is "pay-for-placement."

Name: The most widely used billing method by public relations firms is "pay-for-placement."
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According to industry research, the most common billing method used by public relations firms is based on hourly rates or monthly retainers, rather than pay-for-placement. Pay-for-placement is sometimes used, but is not as widespread as other billing models.

The Most Widely Used Billing Method by Public Relations Firms