According to Rogers,these individuals are often skeptical and somewhat resistant but eventually bow to peer pressure.
A) early adopters
B) late majority
C) laggards
D) early majority

Question

Quizplus · Accepted Answer

The late majority in Rogers' theory are individuals who are skeptical and resistant to change, but eventually adopt due to peer pressure or necessity.

According to Rogers,these Individuals Are Often Skeptical and Somewhat Resistant