Word-of-mouth campaigns are often controversial for their

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Word-of-mouth campaigns are often controversial because they are conducted in a stealthy or secretive manner, which can lead to accusations of deception or manipulation. This is particularly true in the age of social media, where viral marketing campaigns can spread quickly and be difficult to trace back to their original source. As a result, some critics have raised concerns about the ethics of using word-of-mouth marketing to spread messages or influence consumer behavior.

Word-Of-Mouth Campaigns Are Often Controversial for Their