The evaluation of the communication activity of an organization,which should be done at least once a year is a(n)
A) action plan.
B) annual report.
C) communication audit.
D) baseline study
Correct Answer:
Verified
Q3: A measurement of audience attitudes and opinions
Q4: Using databases and computer software to analyze
Q5: In a 2010 study,experts optimistically projected that
Q6: What measurement tool do practitioners rely on
Q7: If an objective is informational,measurement techniques must
Q9: The number of people "exposed" to media
Q10: Direct mail campaigns often use this approach,in
Q11: Advertising Value Equivalency (AVE)basically refers to the
Q12: The most advanced form of evaluation is
A)
Q13: Social media can be an effective measurement
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