Expertise is more important than sincerity or charisma if celebrities are used as spokespersons.
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Q17: Which of the following factors is NOT
Q18: Opinion
A) remains aroused for long periods of
Q19: A trade press is most likely to
Q20: The mass media are most influential in
Q21: Trust is a key element with regard
Q23: Traditionally,agenda setting is known as how journalists
Q24: Psychographics are the attempt to classify people
Q25: List the "informal" opinion leaders in your
Q26: Aristotle's concept of "ethos" deals with notion
Q27: Self-perception is the context through which messages
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