Asian Americans,in particular,can be reached via:
A) television
B) print media
C) radio
D) digital media

Question

Quizplus · Accepted Answer

Digital media is the best choice to reach Asian Americans because they are the highest adopters of technology and digital media platforms. According to Pew Research, 87% of Asian Americans have access to the internet, and 75% have smartphones. They also spend more time on average on social media platforms than any other racial group. Therefore, a digital marketing strategy that includes social media, email marketing, and mobile advertising is the most effective way to reach Asian Americans. However, other media channels such as television, print media, and radio can also be used in conjunction with digital media to maximize outreach.

Asian Americans,in Particular,can Be Reached Via