Unauthorized use of well-known entertainers,athletes,or other public figures in an organization's publicity and advertising materials is known as
A) copyright infringement.
B) fair use.
C) celebrity poaching.
D) misappropriation of personality.

Question

Quizplus · Accepted Answer

Misappropriation of personality refers to the use of public figures' identities for commercial purposes without their permission. This is different from copyright infringement, which involves using someone else's creative work without permission, and fair use, which allows limited use of copyrighted material for specific purposes such as criticism, commentary, news reporting, teaching, scholarship, or research. Celebrity poaching is not a commonly used term in the context of advertising and public relations.

Unauthorized Use of Well-Known Entertainers,athletes,or Other Public Figures in an Organization's