A press party is primarily a softening-up process, where the organizers of the party aim to create a favorable impression of their product or service among the media. The event is designed to encourage reporters to attend and write positive stories about the product or service.

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A Press Party Is a

Question 27

Multiple Choice

A press party is a

A) celebration between media and their readers/listeners.
B) softening-up process.
C) formal affair.
D) group of media gathering for a news conference.

Correct Answer: