Arranging for selected items (through negotiations by public relations specialists and TV producers)to "appear" on shows is a practice known as

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Product placement is the practice of arranging for selected items (through negotiations by public relations specialists and TV producers) to "appear" on shows, often as part of the show's set or plotline. Segmentation refers to dividing the market into smaller groups with similar characteristics for targeting. Viral marketing involves creating a campaign that spreads quickly and effectively through word-of-mouth or social media sharing. Planting refers to the deliberate spreading of false information.

Arranging for Selected Items (Through Negotiations by Public Relations Specialists