Corporate sponsorship is primarily a form of

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Corporate sponsorship is a form of cause-related marketing where a company associates its brand with a particular cause or event in order to promote its own image and reach its target audience. It is not primarily focused on investor relations or media partnerships, although those may be secondary benefits of a sponsorship. Ingratiation, which refers to the act of trying to win favor or approval, may be a factor in corporate sponsorship decisions, but it is not the primary purpose.

Corporate Sponsorship Is Primarily a Form of