A steady output of information about a movie or television production is called

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The drip-drip-drip technique refers to the steady release of information, often through media outlets, about a movie or television production. This approach is intended to create and maintain interest in the project over a prolonged period of time leading up to its release. Press agentry and viral marketing also involve generating publicity and attention, but they typically involve more aggressive or unconventional tactics. Mainstreaming refers to the process of incorporating marginalized groups or perspectives into the larger cultural mainstream.

A Steady Output of Information About a Movie or Television