Under JCPenney's Everyday Low Pricing Policy, the Everyday Low Prices

Under J.C.Penney's everyday low pricing policy, the everyday low prices

A) ended up being the highest prices ever charged by the company.
B) were always lower than the sale prices under the previous policy.
C) were not actually charged every day, but only once a month during half-off sales.
D) ended up being higher than the sale prices under the previous pricing policy.