Table 11-11
There are two custom carport manufacturers in Louisiana, Under Cover (U) and Made for Shade (M). Under Cover has been in the market for a long time and must now compete with newcomer, Made for Shade. Suppose that Under Cover believes that Made for Shade will match any price it sets. Use Table 11-11 to answer the following question and assume throughout that Under Cover believes that Made for Shade will match any price it sets.
-Refer to Table 11-11.What price will Under Cover charge and what profit does Under Cover expect to make?

Question

Table 11-11
  There are two custom carport manufacturers in Louisiana, Under Cover (U) and Made for Shade (M). Under Cover has been in the market for a long time and must now compete with newcomer, Made for Shade. Suppose that Under Cover believes that Made for Shade will match any price it sets. Use Table 11-11 to answer the following question and assume throughout that Under Cover believes that Made for Shade will match any price it sets.
-Refer to Table 11-11.What price will Under Cover charge and what profit does Under Cover expect to make?

Quizplus · Accepted Answer

The correct choice is based on the information provided in Table 11-11, which indicates that Under Cover will charge a price of $15,000 and expects to make a profit of $10 million.

Table 11-11 There Are Two Custom Carport Manufacturers in Louisiana