Wilbert Fordyce,along with others who advocate a behavior modification view of pain,claimed that

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Wilbert Fordyce and other behavior modification proponents believe that pain behaviors, such as complaining, can be reinforced through attention and sympathy from others, and may actually maintain and increase the experience of pain. Therefore, they advocate for modifying these behaviors through techniques such as operant conditioning to reduce the rewarding aspects of pain behaviors and decrease the experience of pain. However, they do not claim that pain sensations can be eliminated or that cognitive therapy is the most effective means of pain control.

Wilbert Fordyce,along with Others Who Advocate a Behavior Modification View