As indicated by Maslow's need hierarchy, people may respond favorably to

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Maslow's need hierarchy suggests that people have five levels of needs. The first two levels are physiological and safety needs, which are fulfilled by basic necessities like food, shelter, and security. These needs are met through appeals that offer protection, security, and/or savings. The third, fourth, and fifth levels of needs are social, ego, and self-actualization needs. These needs are fulfilled by appeals that offer social acceptance, prestige, and self-fulfillment. Therefore, both options (B) and (C) contain elements that are likely to be effective in advertising.

As Indicated by Maslow's Need Hierarchy, People May Respond Favorably